Written by: Misha Seguerra
In the vibrant world of beauty and wellness, where trends come and go and countless products promise the next big thing, it takes a unique vision to truly stand out. Rei Germar, one of the Philippines’ top lifestyle influencers, shows that with passion and authenticity, even the biggest dreams can come true in this industry. Rei’s journey from international hauls to launching her own beauty retail store, DREAMRS, is nothing short of inspiring. This is the story of how a dream, rooted in dedication and originality, came to life—revolutionizing the beauty industry in the Philippines.
Rei's Founder Story: From Hauls to Heights
Rei Germar's rise to influencer stardom began seven years ago with a humble yet enthusiastic YouTube haul video featuring products from Sephora, an international beauty retailer. Her authenticity and vibrant personality quickly resonated with viewers. As her platform grew, so did her passion for beauty and wellness.
The idea for DREAMRS began to take shape as Rei delved deeper into the beauty industry. She envisioned a brand that puts quality at the heart of its mission - with a strong belief that using good wellness products everyday enables us to achieve our true beauty, feeling more confident in achieving our dreams. With years of exploring and curating excellent beauty products, she was also able to build a community that share the same love for self-care and empowerment. With this, DREAMRS was born.
"DREAMRS is more than just a store," says Rei. "It's a manifestation of my journey and the community we've built together. It's about dreaming big and empowering each other to embrace our unique beauty."
Rei's Favorites: Curated for Perfection
At the heart of DREAMRS lies a carefully curated selection of products, each handpicked by Rei herself. These favorites reflect her commitment to quality, ensuring that every item in the store meets the highest standards. Among the standout products are:
- SNAILWHITE Everyday Glow Sunscreen SPF 50+/PA+++: This sunscreen not only protects your skin from harmful UV rays but also imparts a natural, radiant glow with no white cast. It's a staple in Rei's skincare routine, perfect for daily use.
- SNAILWHITE Body Booster SPF 30+/PA+++: An all-in-one solution for smooth, firm, and hydrated skin. This body booster is formulated to enhance your skin's texture and appearance while protecting it.
- SNAILWHITE Beauty Glow Drops: These drops are a game-changer, offering an instant radiance boost. They can be used alone or mixed with your favorite foundation for a luminous finish.
- OXECURE Blackhead Clearing BHA PHA Toner: A basic necessity for keeping Rei’s skin clear. This dermatologically tested toner is powered by 2% Salicylic Acid that helps reduce blackheads and whiteheads and visibly minimizes pores.
- Vitanature+ Anti-blemish Natural Bar Soap: Rei swears by this natural bar soap for its gentle yet effective formula that combats blemishes and promotes clear, healthy skin.
- SOLA Foundation Primer SPF 50/PA+++ (Sand Beige): A must-have for flawless makeup application, this primer smooths the skin and ensures long-lasting wear for up to 18 hours.
- TRIZIE Clean Fiber: A wellness essential, TRIZIE Fiber supports digestive health, helping you beat the bloat on the demand. Rei understands how important taking fiber is to feel your best.
- TAPIES Daily Nipple Cover Ups: Rei’s holy grail for comfortable and stylish everyday wardrobe essentials that let her move freely in her dynamic lifestyle.
Each product embodies Rei's philosophy of enhancing natural beauty through thoughtful, effective skincare and wellness solutions.
Connection with Community: Bridging Aspiration and Reality
DREAMRS is more than a retail store—it's a community. Rei's vision extends beyond selling products to creating a space where individuals can connect, share, and support each other on their beauty and wellness journeys. With this, Rei also founded Club DREAMRS - a lively space where beauty enthusiasts can share their product recommendations, ask questions, and get authentic reviews about products.
"DREAMRS is a place where everyone is welcome, where we celebrate our unique beauty and support each other in our self-care journeys," Rei emphasizes. “We stay true to our commitment to consistently evolve and change for the needs of our community, always looking for quality products that cater to a wide range of self-care needs,” she adds.
Join Us in Dreaming Big
As DREAMRS embarks on this exciting journey, Rei invites everyone to be a part of the community. Whether you're a longtime follower or a new enthusiast, DREAMRS offers a welcoming space where you can discover products that truly enhance your beauty and well-being.
You can shop the full range of DREAMRS products on popular platforms like Lazada, Shopee, Tiktok Shop, and even enjoy the convenience of same-day delivery via Facebook Messenger. Stay tuned as well for a brick and mortar store coming soon!
"DREAMRS is not just about what’s beautiful as what others think," says Rei. "It's about believing in yourself and embracing your unique glow. I can't wait to see where this journey takes us, and I'm so grateful for everyone who has supported me along the way."
So, what are you waiting for? Join Club DREAMRS today and start your journey to glowing brighter. Together, we can redefine beauty and wellness, one dream at a time.